Explore Topics / Real-world Marketing Strategies(30 Videos)
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Kelly Coughlin - Interview - Stony Brook
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Greg Woodworth and Kelly Coughlin moved their gourmet mail-order bakery, Stony Brook Cookie Compa...
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I think those options are actually getting easier and easier ...you can explore some of these differ...
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6/17/2011
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Kelly Coughlin - Interview - Stony Brook
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Greg Woodworth and Kelly Coughlin moved their gourmet mail-order bakery, Stony Brook Cookie Compa...
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I guess I would have to say what has surprised me about some of the projects is how quickly some thi...
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6/17/2011
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Radha Agrawal - Panel - New Approaches t
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Radha Agrawal is the Founder of Super Sprowtz, LLC, a story and concept she has been developing for ...
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Let me give you another quick anecdote. So, we were trying to figure out how do we get to do tastin...
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4/16/2010
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Maureen McGowan - Interview - HandCrafti
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Maureen McGowan is the Director of HandCrafting Justice Inc., a project of the Sisters of the Good S...
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Marketing for HandCrafting Justice, as in many businesses, is really multi-pronged. Our first marke...
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2/8/2010
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Miki Agrawal - Interview - Slice
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Miki Agrawal is half Japanese, half Indian, she has an an identical twin sister named Radha and also...
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We did all irreverent advertising, all marketing. Before we opened, on our window, we had written ...
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11/4/2009
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Charleen Heidt - Lecture - Ithaca Colle
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Charleen Heidt serves as the Program Research and Marketing Manager for the Division of Graduate ...
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Are you familiar with Rick Bayless in Chicago who opened the Mexican restaurants? He is hugely succ...
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11/3/2009
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Irene Rosenfeld - Lecture - Kraft Foods,
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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One of the first steps I took was to reshape our leadership team and that brings me to the first rul...
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10/18/2007
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Irene Rosenfeld - Lecture - Kraft Foods,
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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But while we're saving money our first priority is to make our products truly delicious. As part of ...
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10/18/2007
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Erika Fowler-Decatur - Interview - Ithac
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Erika Fowler is the founder of Ithaca Fine Chocolates based in Ithaca, New York. One of the most...
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When we launched, the fact that this chocolate had been fair trade made us actually the first fair t...
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5/1/2004
